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SEE ROSE GO, a luxury fashion brand which has rapidly gained attention as a change agent in the plus-size fashion world, launched its innovative, cooling, wicking material for their knit capsule line. The line is now available for pre-order at seerosego.com.
The new capsule from SEE ROSE GO features the brand’s proprietary CoolRose™ material, with the smart technology of COOLMAX®, offering the benefits of technical athletic-wear, while also providing an elevated, everyday style solution designed with stylish, curvy, on-the-go women in mind.
Focused on craft and modern style, SEE ROSE GO co-founders Erin Cavanaugh and Yi Zhou debuted the pieces which showcase the cooling, anti-pilling, washable material in creating the perfect effortless short sleeve tee and tee dress called, My Favorite Tee and My Go-To Dress. Each silhouette was born from direct insights following hundreds of interviews with women who wear plus size.
“With the launch of our knit pieces, we fuse our expertise from fashion-forward active wear brands with inspiration from women seeking a solution to their fashion struggles,” said Cavanaugh.
My Favorite Tee is uniquely versatile, reversible front to back as both a v-neck and crew-neck, and crafted with SEE ROSE GO’s CoolRose™ material. Attention to detail includes the brands’ signature contrast stitching and double-needle topstitching at the shoulder and collar to provide durability. A relaxed, dropped shoulder offers easy attitude and a curved side-hem allows for tucking in, or a finished look when worn untucked.
My Go-To Tee Dress is an easy tee dress, styled equally perfect for a morning meeting, casual brunch with friends or an evening out on the town. With a signature rose gold-finished zipper at the front, flattering gathered pleat back detail which accents curves and pockets with hidden zips, practicality and flexibility have found their union in this piece.
“As entrepreneurs, executives, mothers, sisters, friends and wives, we have many labels and demands pulling us in different directions,” added Cavanaugh.
“We want See Rose Go designs to be like the woman we cater to versatile, smart and fashionable. All with an effortless attitude.”
Three Reasons Why I Love SEE ROSE GO?
- The founder’s dedication to innovation
- Company devotion to quality fitting clothes
- Diverse offerings for Work & Fun
What Inspires SEE ROSE GO?
